Speaker Profile: Chris Brogan
Chris Brogan speaks about the business applications of social media and social networks. Blending the worlds of “wow, this is neat!” and “you could use this for business applications,” Chris brings a strong focus on how communities and marketplaces differ and intersect, and he uses his talks to guide you through the challenges of “turning bullhorns into party hats:” how marketing works in a social networking world. Known for dynamic presentations with lots of anecdotes and colorful presentation materials, Chris moves from the 20,000 foot level into actionable points you can put into action yourself.
Speaking Topics
- The Landscape of Social Media, Social Networks, and YOU- What does it mean for an organization to have a blog? How do companies engage their customers in a more meaningful way? How do smart businesses use YouTube, Facebook, and other social software to build recurring business? And how do you approach all this without stumbling into the many traps that await a landscape rife with touchy emotions and a mixed opinion on how businesses should (or shouldn’t) engage in these conversations. From the high level down to as much detail as you wish, we’ll discuss ways to build your social media strategy into an effective program with measurable results.
- Turning ROI into Return on Influence (inspired by Julien Smith) – In the social media space, things are messy. There aren’t easy and obvious metrics. Investments have longer reaching goals than the old world of marketing direct campaigns. How does your organization build a human side, engage in conversations, and deliver a value that brings returns to your organization? How can you avoid being “that guy,” the one who talks all about their company in the worst of ways? And how do you make this experience valuable for your audience (formerly your customers), and square well with management?
- How Making Media Makes Customer Relationships- Social Media like podcasting and videoblogging is an opportunity to connect at a human level with customers. It’s one part lead generation and one part customer satisfaction and service. Businesses have countless opportunities to engage with a passionate community interested in their products and services, but there’s a strong need to do this intelligently, and without sounding pitchy. Learn how to build strong relationships with recurring reward for your efforts.
- Lead Generation in a Social Media World- With everyone telling you to get on Facebook, to blog, to start a podcast, you’ve got to be wondering how to derive value for your organization? One simple reward for building strong social networks and using social media properly is that it’s a great source of lead generation. How do you build content and use social networks to drive more potential clients and customers? What are some ways to make sure the value goes both ways? Some of these suggestions are old, some are new, and others are the kinds that will make you smile and nod with instant realization as to your next big initiative.
- Enterprise Meets The Web- Evangelists vs. A Feasible Corporate IT Policy- Evangelize all you want. If your social media strategy doesn’t jibe with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.
- And Many Many More- No, this isn’t a greatest hits album, but believe me, the topics we can come up with around the social media space are varied, and can be customized to meet your organization’s needs. If you see even the spark of something you were hoping to find here, contact me, and we can make it work for you.
Variations on the theme abound, but these are easy starter suggestions. Mix and match as you see fit. For more information send mail: speaking at chrisbrogan dot com.
Speaking Experience
- South by Southwest Interactive
- BlogWorld & New Media Expo
- Video on the Net Boston – host & first keynote
- Several private corporate events
- PodCamp Boston
- PodCamp Pittsburgh
- Killer App Expo
- PodCamp Toronto
- Video on the Net
- VON Conference
- PodCamp Europe
- BootCamp Pittsburgh
- PodCamp Pittsburgh2
- Podcast Academy 6
- IBM Web 2.0 Summit
- nxt.pr for PRSA
- Thomson Innovation Summit
Testimonials
Chris Brogan was an overwhelming success at our most recent event. Chris’ presentation style was authentic, engaging and entertaining. Most importantly, Chris proved to be an effective and informative speaker. We will definitely be asking Chris back. – Michael Geoghegan, CEO of Gigavox Media.
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