Speaker Profile: Chris Brogan
Chris Brogan speaks about the business applications of social media and social networks. Blending the worlds of “wow, this is neat!” and “you could use this for business applications,” Chris brings a strong focus on how communities and marketplaces differ and intersect, and he uses his talks to guide you through the challenges of “turning bullhorns into party hats:” how marketing works in a social networking world. Known for dynamic presentations with lots of anecdotes and colorful presentation materials, Chris moves from the 20,000 foot level into actionable points you can put into action yourself.
Speaking Topics
- The Landscape of Social Media, Social Networks, and YOU- What does it mean for an organization to have a blog? How do companies engage their customers in a more meaningful way? How do smart businesses use YouTube, Facebook, and other social software to build recurring business? And how do you approach all this without stumbling into the many traps that await a landscape rife with touchy emotions and a mixed opinion on how businesses should (or shouldn’t) engage in these conversations. From the high level down to as much detail as you wish, we’ll discuss ways to build your social media strategy into an effective program with measurable results.
- Turning ROI into Return on Influence (inspired by Julien Smith) - In the social media space, things are messy. There aren’t easy and obvious metrics. Investments have longer reaching goals than the old world of marketing direct campaigns. How does your organization build a human side, engage in conversations, and deliver a value that brings returns to your organization? How can you avoid being “that guy,” the one who talks all about their company in the worst of ways? And how do you make this experience valuable for your audience (formerly your customers), and square well with management?
- How Making Media Makes Customer Relationships- Social Media like podcasting and videoblogging is an opportunity to connect at a human level with customers. It’s one part lead generation and one part customer satisfaction and service. Businesses have countless opportunities to engage with a passionate community interested in their products and services, but there’s a strong need to do this intelligently, and without sounding pitchy. Learn how to build strong relationships with recurring reward for your efforts.
- Lead Generation in a Social Media World- With everyone telling you to get on Facebook, to blog, to start a podcast, you’ve got to be wondering how to derive value for your organization? One simple reward for building strong social networks and using social media properly is that it’s a great source of lead generation. How do you build content and use social networks to drive more potential clients and customers? What are some ways to make sure the value goes both ways? Some of these suggestions are old, some are new, and others are the kinds that will make you smile and nod with instant realization as to your next big initiative.
- Enterprise Meets The Web- Evangelists vs. A Feasible Corporate IT Policy- Evangelize all you want. If your social media strategy doesn’t jibe with your internal corporate technical and legal policies, your efforts will be dead in the water. Many great social media ideas die on the vine due to poorly executed presentations to internal stakeholders. Learn how to say the right things to please everyone from the CIO to the head of HR, and get your company into social media in a way that makes everyone willing to give it a try.
- And Many Many More- No, this isn’t a greatest hits album, but believe me, the topics we can come up with around the social media space are varied, and can be customized to meet your organization’s needs. If you see even the spark of something you were hoping to find here, contact me, and we can make it work for you.
Variations on the theme abound, but these are easy starter suggestions. Mix and match as you see fit. For more information send mail: speaking at chrisbrogan dot com.
Speaking Experience
- South by Southwest Interactive
- BlogWorld & New Media Expo
- Video on the Net Boston - host & first keynote
- Several private corporate events
- PodCamp Boston
- PodCamp Pittsburgh
- Killer App Expo
- PodCamp Toronto
- Video on the Net
- VON Conference
- PodCamp Europe
- BootCamp Pittsburgh
- PodCamp Pittsburgh2
- Podcast Academy 6
- IBM Web 2.0 Summit
- nxt.pr for PRSA
- Thomson Innovation Summit
Testimonials
Chris Brogan was an overwhelming success at our most recent event. Chris’ presentation style was authentic, engaging and entertaining. Most importantly, Chris proved to be an effective and informative speaker. We will definitely be asking Chris back. - Michael Geoghegan, CEO of Gigavox Media.
Speaker Profile: C.C. Chapman
C.C. Chapman has been called everything from a new media maven, a podcasting pioneer and even a grounded futurist. He prefers to call himself a passionate member of the new media playground who enjoys helping build the community and connecting everyone in it. He was most recently the Vice President of New Marketing for crayon, a leading conversational marketing firm. He was the project lead for the highly successful Virtual Thirst campaign for The Coca-Cola Company. He has also completed work for diverse clients from The Weinstein Company to Busch Entertainment. Since launching The Advance Guard in 2007 he has worked with the likes of St. Martin’s Press, Verizon FiOS and American Eagle Outfitters. He also was recently voted to serve as an Advisory Board Member to the Association for Downloadable Media in 2008.
C.C. was one of the early adopters of podcasting and he has worked hard to insure that the community continually grows larger and more together. His passion for independent music inspired his award winning podcast Accident Hash that has turned into one of the largest music podcast in the world. It recently won the 2006 PodSafe Music Podcast of the Year award and the 2006 Podcast Peer Award for Best Music Podcast. He was one of the first producers signed to PodShow and was the project manager for the creation of The PodSafe Music Network.
As a speaker, C.C. is sought after to speak on a variety of topics including musician rights and leveraging the new media space in business. His other podcast, Managing the Gray, takes this topic and boils it down in ways that anyone from a CEO to a college student can understand and become excited about. Considered by many a trail blazer in this field and one of the most friendly.
Based in metro-west Boston and a graduate of Bentley College, C.C. gets the most pleasure out of spending time with his family and friends. He is extremely active in the blogosphere and podosphere communities and is considered an influencer and connector by most. His comments and thoughts have appeared in The Wall Street Journal, The Boston Globe and on Fox Television. He currently is working on his first book titled “The New Media Playground” and has just started writing a Blog for Entrepreneur Magazine called Creating Community – Building an Online Neighborhood of Entrepreneurs.
Speaker Profile: Christopher S. Penn
Christopher S. Penn, New Media Leader
A visionary in new media with an intuitive sense for how marketing and community outreach should be done, Christopher S. Penn is the Chief Technology Officer of the Student Loan Network, founder and producer of the multi-award winning Financial Aid Podcast internet radio show, and co-founder of the groundbreaking PodCamp New Media Community Conference.
Mr. Penn has been called upon for expert information by researchers for the Congressional Advisory Committee on Student Financial Aid and the Federal Bureau of Investigation, as well as being sought after for conferences and private intensive seminars.
Mr. Penn has spoken before diverse audiences ranging from executives of major venture capital firms, to state Departments of Education heads, to aspiring college students looking to make their mark on the world. He speaks daily on his Financial Aid Podcast internet radio show on topics of personal finance, college affordability, and career/professional development. Mr. Penn has also been featured in many books, newspapers such as the Wall Street Journal and the New York Times, magazines such as BusinessWeek, television, and publications for his leadership in new media.
Public Speaking Topics
- New Media 101 - The basics of podcasting, blogging, and new media. In this one hour presentation, Mr. Penn explores the new media environment and strategic implications for your organization and brand.
- Social Networks 101 - Understanding Your New Community. In this one hour presentation, Mr. Penn reveals four strategies for evaluating social networks and understanding the context in which people use them.
- Awakening Your Superhero - 21st century versions of timeless strategies for success. In this one hour presentation, Mr. Penn examines the 10 parameters of a superhero and demonstrates what powers you already have today.
- Blogging 101 - Community Communication at its best. In this one hour presentation, Mr. Penn reveals the top 4 reasons to blog, some blogging tools, plus tips to be a productive blogger and missteps to avoid.
- New Media Marketing 101 - How to use new media to spread the word. In this one hour presentation, Mr. Penn examines the four stages of new media participation and engagement, basic metrics, and how to create value propositions using new media tools.
Presentations may be requested on the above topics by themselves or as part of half or full day intensives.
Presentation Excerpt
Taken from the Podcasting/New Media 101 Presentation
Television Excerpt
Taken from WCVB Boston Channel 5 Six O’Clock news
Past Audience Feedback
“Chris will melt your brain. It’s just that simple. He understands how online marketing works but more importantly he knows how to make it work for you. Smart, clear and insightful, Chris is always willing to share and connect.” - Mitch Joel, president, Twist Image Digital Marketing
“Christopher Penn is a master of his art when it comes to all of the technical marketing tips and tricks you need to employ if you have a blog or podcast. If you ever need to know anything about simple, yet useful, ways to increase your online exposure, go NO further than contacting Christopher Penn.” - Matthew Snodgrass, VP Creative Services, Porter Novelli
“Chris is an aspiring leader and relentless organizer. He took a simple idea: let’s get people interested in podcasting and bring them into one city to share their ideas and thoughts. He made that idea into an amazing 3-day event. Even more incredible is he did it by organizing dozens of volunteers to host the 600+ attendees attending dozens of sessions. I regularly present at 30+ conferences a year, almost all with paid staff and organizers. This conference was in the top 5 best organized out of all of those. All of that was because of Chris’s inspiring leadership.” - Jared Spool, Founding Principal, User Interface Engineering
“Christopher Penn impressed everyone with his thorough knowledge of podcasting, technology, marketing and communications. He has that rare ability to be brilliant in all of these areas. Plus, Chris is a genuinely nice guy.” - Donna Papacosta, Owner, Trafalgar Communications
“Chris was an energetic and engaging speaker at Podcamp Toronto. He shared a myriad of tips from his experience in podcasting and promoting his podcasts via social media sites and regular old email. I highly recommend his sessions for learning from a pro!” - June MacDonald, Direct Marketing Manager, Research in Motion
“Christopher’s presentations had absolutely no fat. They were rigorously prepared and filled with truly useful information. He shared his best tips freely and generously, replete with easy-to-follow descriptions, examples and instructions. It was clear he valued the attendees’ time and so did not waste a minute of it. Definitely worthwhile.” - Irene Duma, President, Strange Duck Media
“Christopher has been a visionary in New Media. Chris has an intuitive sense for how marketing and community outreach should be done, always while keeping the message genuine, honest and transparent. His work producing the Financial Aid Podcast shows his outstanding abilities to provide financial education along with a business mission, in a way that feels genuine and not at all like a pitch. He is an outstanding leader and mentor, as well as a genius when it comes to new media initiatives. His clear and concise presentations are something I strive to emulate in all my speaking engagements.” - Whitney Hoffman, Chief Content Officer, Hoffman Omnimedia
Past Speaking Engagements
- PodCamp Boston
- PodCamp Toronto
- PodCamp NYC
- PESC Technology and Standards Conference
- PodCamp Europe @ VON Europe
- Podcasters Across Borders with Mitch Joel
- PodCamp Philadelphia
- Emerson College Career Panel
- Bentley College CIS Presents Featured Speaker Fall 2007
- National Association of Student Financial Aid Administrators Private Seminar
- PodCamp Boston 2
- Massachusetts Association of Student Financial Aid Administrators Speaker
- SREB Go Alliance General Session Speaker
- Emerson College Graduate School of Integrated Marketing & Communications
- NewBCamp @ Johnson & Wales University
- Bentley College CIS Presents Featured Speaker Spring 2008
Speaker Profile: John Wall
As New England-based marketing professional for over 10 years, I have held positions specializing in CRM and sales support systems at both venture funded and privately held businesses (companies including MarketingSherpa and the Digital Consulting Institute). Currently I am the Marketing Manager at AccuRev, the leader in software configuration management (SCM) for distributed and parallel software development teams.
I graduated from UMass Amherst with a degree in Economics and live just outside of Boston, MA.
Recent events include:
PR Online Convergence 2007 (Presentation on RSS, Widgets and the Future of Marketing)
2007 Non-Profit Technology Conference (Podcasting for Non-Profits)
“Your session was the 3rd highest rank of the whole conference (out of 65 sessions). I would have you back to our event in a second and I’m dreaming up ways to convince you to do more with us!”
Holly Ross, Director of Programs, NTEN - Your Nonprofit Technology Community
Podcamp Toronto 2007 (User Generated Content for Businesses)
“John’s presentations and speeches at PodCamp Toronto were not only
good at bridging the gap between technical and non-technical, but
also insightful, viewing marketing from the perspectives of both
provider and client. Highly recommended for business, marketing, and
technical speaking engagements.”-Christopher S. Penn, Podcamp Founder
Video of “What’s Hot in Marketing Your Podcast” with Mitch Joel
Podcamp Boston 2006 (How to Podcast)
